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Complex questions. Clear answers.

Great market research considers all sides of a business decision. It leads to tough choices and doesn’t dance around recommendations. Above all, it provides context and clarity.

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What We're Thinking About

By Nadia Antropova / February 19, 2020
Conferences

3 Takeaways from Quirk’s Event London

Last February 14th, Dig joined the Quirk's event in London - an interactive two-day exhibition curated for research and insight professionals. Here are 3 of our key takeaways from the event.

By Ian Ash / February 06, 2020
Research

Why You Can & Should Still Joke at Work

Dig Insights with help from online panel provider Dynata conducted an online survey among over 1,000 full-time employed Canadians in order to understand how they felt about the state of humour in the workplace.

How MR Has Changed in the Past Decade By Dominic Atkinson / January 15, 2020
Research

Top 10 Changes in MR Over the Past Decade

From the emergence of DIY platforms to industry consolidation, Dig looks at the biggest changes in the market industry in the past 10 years.

By Michael Edwards / December 03, 2019
AI

If Research and Tech Need To Marry, Who Should Propose?

Tech companies are launching research solutions, and research companies are launching tech solutions. Which is better?

By Ian Ash / October 29, 2019
Research

Why It’s Still OK to Joke Around at Work

Have you stopped joking at work for fear of crossing the line between what is and what isn’t acceptable? If you wish everyone would stop taking things so seriously and just have a good laugh… good news, you are part of the majority! More than half agreed that “I wish people would laugh more at my workplace”.

By Tess Badun / October 09, 2019
AI

The Elusive Nature of Neural Nets — Part Two: Mother Knows Best

The elusive nature of neural nets is, in many ways, similar to that of the thought process of young children....