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Complex questions. Clear answers.

Great market research considers all sides of a business decision. It leads to tough choices and doesn’t dance around recommendations. Above all, it provides context and clarity.

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What We're Thinking About

By Ian Ash / March 18, 2020

COVID-19 Was A Surprise — What Comes Next For Business Is Predictable

No one can say with confidence how long this pandemic will last or what the long-term effects on the public...

By Kristi De Asis / March 12, 2020

Business Continuity at Dig Insights during COVID-19

Dig Insights is committed to putting our priority on health while continuing to deliver great work. Effective immediately, we have asked all employees in our Toronto and Chicago offices to work from home.

By Kristi De Asis / March 05, 2020

Julien Naggar Joins Dig as Director of Qualitative Research

We’re thrilled to welcome Julien Naggar to the Dig Insights Team as Director of Qualitative. Julien mixes his passion for research...

By Nadia Antropova / February 19, 2020

3 Takeaways from Quirk’s London 2020

Last February 14th, Dig joined the Quirk's event in London - an interactive two-day exhibition curated for research and insight professionals. Here are 3 of our key takeaways from the event.

By Ian Ash / February 06, 2020

Why You Can & Should Still Joke at Work

Dig Insights with help from online panel provider Dynata conducted an online survey among over 1,000 full-time employed Canadians in order to understand how they felt about the state of humour in the workplace.

How MR Has Changed in the Past Decade By Dominic Atkinson / January 15, 2020

Top 10 Changes in MR Over the Past Decade

From the emergence of DIY platforms to industry consolidation, Dig looks at the biggest changes in the market industry in the past 10 years.