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Complex questions. Clear answers.

Great market research considers all sides of a business decision. It leads to tough choices and doesn’t dance around recommendations. Above all, it provides context and clarity.

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By Ian Ash / October 29, 2019
Research

Why It’s Still OK to Joke Around at Work

Have you stopped joking at work for fear of crossing the line between what is and what isn’t acceptable? If you wish everyone would stop taking things so seriously and just have a good laugh… good news, you are part of the majority! More than half agreed that “I wish people would laugh more at my workplace”.

By Tess Badun / October 09, 2019
AI

The Elusive Nature of Neural Nets — Part Two: Mother Knows Best

The elusive nature of neural nets is, in many ways, similar to that of the thought process of young children....

Artificial Intelligence robot By Tess Badun / October 07, 2019
AI

The Elusive Nature of Neural Nets — Part One: Baby Steps

Dermatologists at Stanford University were training a neural net to determine whether a picture of a dermal lesion was skin cancer. Initial test ended up doing well enough until they realized that the machine would classify any image as potential skin cancer if there was a ruler in the photo.

By Kristi De Asis / September 30, 2019
Research

The Business Impact of Being a Corporate LGBTQ+ Ally

Dig Insights wanted to see just how much of an impact these corporations’ support and visibility during Pride have on consumer perception and buying behaviour. We partnered with Dynata and spoke to 1000 Torontonians about their awareness and perceptions of Pride and its sponsors. The results are in.

By Kristi De Asis / September 27, 2019
Announcements

Dig Insights Places No. 224 on The Globe and Mail’s Brand-New Ranking of Canada’s Top Growing Companies

Dig Insights is pleased to announce it placed No. 224 on the inaugural Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Dig Insights earned its spot with three-year growth of 150%.

Dig Insights Anniversary Party By Kristi De Asis / September 25, 2019
Announcements

Thank You for Celebrating Nine Years with Dig Insights!

Last September 19th, over 400 market research and insights professionals joined us at Airship 37 for a night of overflowing drinks, good music, delicious food, and just an overall great time.