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2018: Year in Review

With the holiday season upon us, Dig is reminiscing on what a great year 2018 was and all the success that we have to be thankful for.

Thanks to our team, clients, partners, and everyone else that made 2018 a year of growth and excitement.

Check out some of our highlights!


  • The Dig team has grown from 47 to 65, including 5 interns who have joined us full-time.
  • With new growth comes new space. We’ve taken over additional floors at our Bay Street office.
  • We’ve expanded our geographic reach with a presence in Ottawa and Vancouver.
  • We’ve seen yearly revenue growth of 35%.


Expansion of evaluation

  • As a new division at Dig, the evaluation team had a very successful year with 2 new team members including a new on-the-ground presence in Ottawa.
  • In 2018, we significantly increased our public sector work with new clients within the Government of Ontario and the Federal Government, and still spent lots of time in the community with our great non-profit clients.

Expansion of analytics and data science

  • 6 new hires working to expand Dig’s virtual markets, automation, and machine learning capabilities.
  • Four new self-serve automated analytics tools.
  • Several new trade-off methodologies developed to predict shopping behaviour.
  • Expansion of Dig’s data science and business intelligence practice areas.

New customer panel

  • We’re excited to now be managing a large customer panel (50,000+ customers).
  • Panelists are engaged through interactive, mobile-friendly surveys, online polls, video messages, newsletters, and contests.
  • The depth of insight from the panel is guiding our client’s business strategy and helping them build a stronger, more loyal, relationship with their customers.



  • Upsiide, our Tinder-inspired idea screening methodology launched in 2017, has now been used by 40 clients to test over 8000 ideas in 15 countries.
  • We recently used Upsiide to conduct a self-funded 2019 Food Trends Study, which uncovered current trends in cooking, ingredients, descriptors, diets, etc. in the US, the UK and Canada.

Conferences & events

  • MRIA Annual Conference, Vancouver: Interac and Rank Research presented work from Dig’s ground-breaking study into the Canadian payments market at a talk entitled “Another Industry Disrupted – How Interac is Leading the Way to a Cashless Canada”.
  • Bank of Canada Retail Payments Workshop, Ottawa: Results of Dig’s work with Interac were presented to a group of national payment processors.
  • ESOMAR Congress, Berlin: Michael Edwards presented with McDonald’s Canada about an innovative, multi-stage approach for testing menu innovations.
  •  AHAM Connectivity Summit, San Francisco: Kevin Hare presented research conducted on behalf of AHAM about the consumer mindset toward smart home technology. With a focus on connected appliances, Dig uncovered motivations and barriers to adopting these devices.
  • WIRe chapter launch, Toronto: A group of Dig’s female leaders attended the launch of the Women in Research Toronto chapter, a non-profit group focused on professional development, networking, and inspiration for women in the industry.
  • ESOMAR Client Summit, Purchase (NY): McDonald’s Canada presented their joint work with Dig on testing menu innovations. Dig was also one of the sponsors of the Summit.

Giving back to the community

  • This year Dig decided to give back to the community. We did pro-bono studies for both the CNIB Foundation and the Daily Bread Food Bank to inform their marketing and engagements strategies.
  • We volunteered at Ronald McDonald House, preparing 100+ bagged lunches for the families of sick children relying on charitable services during these challenging times.
  • And lastly, keeping with our favourite holiday tradition here at Dig, each team member donated their Secret Santa gift to Dreams & Wishes, giving up to 70 families living in poverty gifts for their children this Christmas.

Fun events

Our fun committee organized the following events, which allowed Dig members to bond, relax and have some fun together:

  • Bocce ball at Track & Field Bar
  • Poker night at the office
  • Bubble soccer on Toronto Island
  • Argos game
  • Blue Jays game
  • Board game night at the office (including some suspenseful Jenga moments!)
  • Halloween costume contest & scary movie night
  • The Dig Book Club was formed and discussed some books over wine and refreshments
  • Holiday cocktail party at Batch

We are looking forward to an even better 2019. Once again, we would like to thank our team, clients, and partners for making this year as incredible as it was.

Happy Holidays!

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Dig Insights Inc.
372 Bay Street, 16th Floor
Toronto, Ontario M5H 2W9
Ph: +1 866-496-4344

If you have complex questions and need clear answers, please don't hesitate to contact us. Dig would be thrilled to set you on the path to clarity.
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