Category: Research

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Leveraging Behavioural Data & the Death of the Research Panel
Conferences Research

Leveraging Behavioural Data & the Death of the Research Panel

Observations from IIeX North America 2019 in Austin Insight Innovation Exchange is a tech-focused research conference that wrapped-up at the...
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Innovation Sprints – why walk when you can run?
Research

Innovation Sprints – why walk when you can run?

Every company now wants to be a tech company or at least feel like a tech company. As a result,...
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Moving Marketing Research out of Marketing
Research

Moving Marketing Research out of Marketing

Paul Gaudette, one of the co-founders of Dig, provides his point of view on a trend that will impact research...
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Raise your hand if you’re holding your smartphone… the other hand
Research

Raise your hand if you’re holding your smartphone… the other hand

Dominic Atkinson, one of the co-founders of Dig, provides his point of view on a trend that will impact research...
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What a 1980s brand mascot taught me about research for 2019
Research

What a 1980s brand mascot taught me about research for 2019

Michael Edwards, one of the co-founders of Dig, provides his point of view on a trend that will impact research...
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Happy Together: The Future of Market Research & Data Science
Research

Happy Together: The Future of Market Research & Data Science

Ian Ash, one of the co-founders of Dig, provides his point of view on a trend that will impact research...
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Four Fears Canadians Have about Cannabis Legalization
Research

Four Fears Canadians Have about Cannabis Legalization

After a few bumps along the way, cannabis legalization is here. The process didn’t exactly inspire confidence as a scant...
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Three Reasons Daily Cannabis Consumers will not Buy Legal
Research

Three Reasons Daily Cannabis Consumers will not Buy Legal

Legal cannabis is here. Now, will people buy it? With companies experiencing sky-high price-to-earnings ratios and hiring benders, optimism is...
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Legal or Illegal – Where will cannabis be bought post-legalization?
Research

Legal or Illegal – Where will cannabis be bought post-legalization?

To understand where cannabis buyers will purchase post-legalization (October 17th), Dig Insights conducted a market simulation exercise. This was part...
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Celebrity-led Cannabis Brands Poised for Success
Research

Celebrity-led Cannabis Brands Poised for Success

With recreational cannabis now legal in eight states, Dig Insights surveyed current and potential cannabis users to determine how appealing...
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Americans: Marijuana is not Schedule I
Research

Americans: Marijuana is not Schedule I

Part of the debate on recreational marijuana legalization is about harm – specifically to those that use it. Only 16%...
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Inspiration for Mobile Research from Tinder, Google, Uber
Research

Inspiration for Mobile Research from Tinder, Google, Uber

Market researchers can learn from popular apps to improve mobile research respondent experience, lower costs, and get more accurate results.
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From Swiping to Market Mapping
Research

From Swiping to Market Mapping

Market Mapping can be done through Upsiide, a mobile app where people swipe right or left to indicate if they like or dislike a product.
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Personal Quantification: How researchers can use self-trackers
Research

Personal Quantification: How researchers can use self-trackers

Personal Quantification, using mobile apps for self-tracking, generates "little data" which can be used to recruit, incentive, and understand respondents.
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