Category: Research

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Why You Can & Should Still Joke at Work
Research

Why You Can & Should Still Joke at Work

Dig Insights with help from online panel provider Dynata conducted an online survey among over 1,000 full-time employed Canadians in order to understand how they felt about the state of humour in the workplace.
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Top 10 Changes in MR Over the Past Decade
Research

Top 10 Changes in MR Over the Past Decade

From the emergence of DIY platforms to industry consolidation, Dig looks at the biggest changes in the market industry in the past 10 years.
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If Research and Tech Need To Marry, Who Should Propose?
AI Research

If Research and Tech Need To Marry, Who Should Propose?

Tech companies are launching research solutions, and research companies are launching tech solutions. Which is better?
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Why It’s Still OK to Joke Around at Work
Research

Why It’s Still OK to Joke Around at Work

Have you stopped joking at work for fear of crossing the line between what is and what isn’t acceptable? If you wish everyone would stop taking things so seriously and just have a good laugh… good news, you are part of the majority! More than half agreed that “I wish people would laugh more at my workplace”.
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The Business Impact of Being a Corporate LGBTQ+ Ally
Research

The Business Impact of Being a Corporate LGBTQ+ Ally

Dig Insights wanted to see just how much of an impact these corporations’ support and visibility during Pride have on consumer perception and buying behaviour. We partnered with Dynata and spoke to 1000 Torontonians about their awareness and perceptions of Pride and its sponsors. The results are in.
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Automotive Marketplace Optimizes Customer Experience Through Car Buying Insights
Case Studies Research

Automotive Marketplace Optimizes Customer Experience Through Car Buying Insights

The Challenge In their pursuit of being able to continuously optimize customer experience, autoTRADER.ca, an online automotive marketplace for buying...
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A Closer Look at a Budding Industry — Results from Our 2019 Cannabis Tracker
Cannabis Research

A Closer Look at a Budding Industry — Results from Our 2019 Cannabis Tracker

In October of 2019, the Government of Canada will officially legalize the sale of cannabis edibles. This follows last year’s legalization of recreational cannabis. As part of our 2019 Cannabis Tracker, we looked at various cannabis consumption formats to see how interest in each differs across user groups.
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What’s Brewing in 2019: The NCA National Coffee Data Trends Report at a Glance
Research

What’s Brewing in 2019: The NCA National Coffee Data Trends Report at a Glance

Dig Insights has partnered with the USA National Coffee Association to create five new mini reports based on the 2019 National Coffee Data Trends report.
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Leveraging Behavioural Data & the Death of the Research Panel
Conferences Research

Leveraging Behavioural Data & the Death of the Research Panel

Observations from IIeX North America 2019 in Austin Insight Innovation Exchange is a tech-focused research conference that wrapped-up at the...
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Innovation Sprints – why walk when you can run?
Research

Innovation Sprints – why walk when you can run?

Every company now wants to be a tech company or at least feel like a tech company. As a result,...
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Moving Marketing Research out of Marketing
Research

Moving Marketing Research out of Marketing

Paul Gaudette, one of the co-founders of Dig, provides his point of view on a trend that will impact research...
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Raise your hand if you’re holding your smartphone… the other hand
Research

Raise your hand if you’re holding your smartphone… the other hand

Dominic Atkinson, one of the co-founders of Dig, provides his point of view on a trend that will impact research...
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What a 1980s brand mascot taught me about research for 2019
Research

What a 1980s brand mascot taught me about research for 2019

Michael Edwards, one of the co-founders of Dig, provides his point of view on a trend that will impact research...
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Happy Together: The Future of Market Research & Data Science
Research

Happy Together: The Future of Market Research & Data Science

Ian Ash, one of the co-founders of Dig, provides his point of view on a trend that will impact research...
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Four Fears Canadians Have about Cannabis Legalization
Research

Four Fears Canadians Have about Cannabis Legalization

After a few bumps along the way, cannabis legalization is here. The process didn’t exactly inspire confidence as a scant...
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Three Reasons Daily Cannabis Consumers will not Buy Legal
Research

Three Reasons Daily Cannabis Consumers will not Buy Legal

Legal cannabis is here. Now, will people buy it? With companies experiencing sky-high price-to-earnings ratios and hiring benders, optimism is...
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Legal or Illegal – Where will cannabis be bought post-legalization?
Research

Legal or Illegal – Where will cannabis be bought post-legalization?

To understand where cannabis buyers will purchase post-legalization (October 17th), Dig Insights conducted a market simulation exercise. This was part...
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Celebrity-led Cannabis Brands Poised for Success
Research

Celebrity-led Cannabis Brands Poised for Success

With recreational cannabis now legal in eight states, Dig Insights surveyed current and potential cannabis users to determine how appealing...
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Americans: Marijuana is not Schedule I
Research

Americans: Marijuana is not Schedule I

Part of the debate on recreational marijuana legalization is about harm – specifically to those that use it. Only 16%...
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Inspiration for Mobile Research from Tinder, Google, Uber
Research

Inspiration for Mobile Research from Tinder, Google, Uber

Market researchers can learn from popular apps to improve mobile research respondent experience, lower costs, and get more accurate results.
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