Today’s global crisis has either paralyzed marketing teams, or have set them up to thrive. In this episode of #DigIn, Behaviour CEO Scott O’Hara shares his perspective on how brands should be engaging their audience during difficult times.
In just 15 minutes, you’ll learn about:
- Consumer sentiment on COVID-19 related marketing
- What companies are getting marketing ‘right’ during this crisis, and what they’re doing
- Strategies brands are deploying or should be looking to create for NOW
DIG IN is an interview series, where Dig Co-Founder Ian Ash sits down, albeit virtually, with business leaders and bold thinkers to discuss the many ways business and life as we know it are rapidly changing, and how they’re navigating and adapting to these changes. A new episode will be uploaded every Wednesday at 10am.