Skip to main content

Food Trends 2019: What did we learn?

In the summer of 2018, Dig launched a self-funded study to discover current trends in food and understand what drives them. Using our proprietary concept testing tool Upsiide, we interviewed 3500 consumers aged 18-64 in Canada, USA and the UK on various topics related to food.

10 modules were tested: ingredients, descriptors, minimizing negatives, cooking techniques, dietary trends, sourcing, packaging, preparation methods, regional cooking and technology. To minimize respondent fatigue, each respondent only saw 4 modules. The sample in each country was balanced by age/gender/region to be nationally representative.

Some results confirmed our expectations; others were more surprising. Here are some of our most interesting findings. Click the links to read the full articles, or download the full report for free.

When we first launched Upsiide in 2017, it was primarily used to test products. Through the work on this study and many others, we have proven that it can also be used to test concepts, ideas, trends, advertising and much more. If you would like to test your ideas with Upsiide, please email

What do you think? Leave us a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get in touch

Dig Insights Inc.
372 Bay Street, 16th Floor
Toronto, Ontario M5H 2W9
Ph: +1 866-496-4344

If you have complex questions and need clear answers, please don't hesitate to contact us. Dig would be thrilled to set you on the path to clarity.
Drop In
map view of Dig Insights office location
Drop us a line