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By Paul Gaudette / February 13, 2019
Food Trends

Harnessing Technology to Personalize Diet

As part of the Upsiide 2019 Food Trends study using our proprietary tool Upsiide, we examined the use of technology to understand...

By Dominic Atkinson / February 08, 2019
Food Trends

Eco-Friendly Packaging is on the Rise

As part of the Upsiide 2019 Food Trends study, we examined packaging attributes. Our goal was to find out which packaging attributes...

By Cheryl Hung / January 30, 2019
Food Trends

Is “Locally Sourced”​ the New “Organic”​?

As part of the Upsiide 2019 Food Trends study, we examined sourcing methods. Our goal was to find out which sourcing methods...

By Marcie Connan / January 30, 2019
Food Trends

Passion for Spice

As part of the Upsiide 2019 Food Trends study, we examined descriptors, i.e., words describing flavours and textures in food. Our goal...

By Ian Ash / January 18, 2019
Food Trends

Bye-bye Processed Foods?

As part of the Upsiide 2019 Food Trends study, we examined minimization of negatives (ingredients perceived as unhealthy). Our goal was to...

By Rory McGee / January 09, 2019
Food Trends

Protein – Yay, Sugar – Nay

As part of the Upsiide 2019 Food Trends study, we examined dietary trends. Our goal was to find out which dietary trends are popular...

By Paul Gaudette / January 07, 2019
Research

Moving Marketing Research out of Marketing

Paul Gaudette, one of the co-founders of Dig, provides his point of view on a trend that will impact research...

mobile first research By Dominic Atkinson / January 02, 2019
Research

Raise your hand if you’re holding your smartphone… the other hand

Dominic Atkinson, one of the co-founders of Dig, provides his point of view on a trend that will impact research...

What a 1980s brand mascot taught me about research By Michael Edwards / January 02, 2019
Research

What a 1980s brand mascot taught me about research for 2019

Michael Edwards, one of the co-founders of Dig, provides his point of view on a trend that will impact research...

Market Research & Data Science By Ian Ash / January 02, 2019
Research

Happy Together: The Future of Market Research & Data Science

Ian Ash, one of the co-founders of Dig, provides his point of view on a trend that will impact research...