The Dig Blog

Find out what we’re thinking about and creating

Everyone Loves Italian Food
Food Trends

Everyone Loves Italian Food

As part of the Upsiide 2019 Food Trends study, we examined regional cuisines. Our goal was to find out which regional cuisines...
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Women Eat Better than Men
Food Trends

Women Eat Better than Men

As part of the Upsiide 2019 Food Trends study, we examined ingredients. Our goal was to find out which ingredients are...
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The Death of Cooking?
Food Trends

The Death of Cooking?

As part of the Upsiide 2019 Food Trends study, Dig Insights examined cooking techniques. Our goal was to find out which...
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Four Fears Canadians Have about Cannabis Legalization
Research

Four Fears Canadians Have about Cannabis Legalization

After a few bumps along the way, cannabis legalization is here. The process didn’t exactly inspire confidence as a scant...
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Three Reasons Daily Cannabis Consumers will not Buy Legal
Research

Three Reasons Daily Cannabis Consumers will not Buy Legal

Legal cannabis is here. Now, will people buy it? With companies experiencing sky-high price-to-earnings ratios and hiring benders, optimism is...
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Legal or Illegal – Where will cannabis be bought post-legalization?
Research

Legal or Illegal – Where will cannabis be bought post-legalization?

To understand where cannabis buyers will purchase post-legalization (October 17th), Dig Insights conducted a market simulation exercise. This was part...
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Celebrity-led Cannabis Brands Poised for Success
Research

Celebrity-led Cannabis Brands Poised for Success

With recreational cannabis now legal in eight states, Dig Insights surveyed current and potential cannabis users to determine how appealing...
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Americans: Marijuana is not Schedule I
Research

Americans: Marijuana is not Schedule I

Part of the debate on recreational marijuana legalization is about harm – specifically to those that use it. Only 16%...
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