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Marijuana user By Rory McGee / April 22, 2018
Research

Celebrity-led Cannabis Brands Poised for Success

With recreational cannabis now legal in eight states, Dig Insights surveyed current and potential cannabis users to determine how appealing...

Marijuana plant young By Rory McGee / February 20, 2018
Research

Americans: Marijuana is not Schedule I

Part of the debate on recreational marijuana legalization is about harm – specifically to those that use it. Only 16%...

By Frank Beirne / September 14, 2017
Announcements

Dig Insights Ranks 166 on the 2017 Profit 500 List of Canada’s Fastest-Growing Companies

      Toronto (September 14, 2017)  Canadian Business and PROFIT today ranked Toronto-based market research consultancy Dig Insights 166...

User of Mobile Research App By Kevin Hare / July 19, 2017
Research

Inspiration for Mobile Research from Tinder, Google, Uber

Market researchers can learn from popular apps to improve mobile research respondent experience, lower costs, and get more accurate results.

Perceptual Mapping By Michael Edwards / June 16, 2017
Research

From Swiping to Market Mapping

Market Mapping can be done through Upsiide, a mobile app where people swipe right or left to indicate if they like or dislike a product.

Friendly Robot. Photo cred: Alex Knight By Rory McGee / June 16, 2017
AI

Now honey, go apologize to the robot

Machine learning is generating a multitude of potential innovations useful to humans, but if we don't accept their mistakes, we may never reap the benefits.

Self Tracking Research By Rory McGee / June 16, 2017
Research

Personal Quantification: How researchers can use self-trackers

Personal Quantification, using mobile apps for self-tracking, generates "little data" which can be used to recruit, incentive, and understand respondents.