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By Michael Edwards / November 30, 2018
Food Trends

The Death of Cooking?

As part of the Upsiide 2019 Food Trends study, Dig Insights examined cooking techniques. Our goal was to find out which...

By Rory McGee / November 15, 2018
Research

Four Fears Canadians Have about Cannabis Legalization

After a few bumps along the way, cannabis legalization is here. The process didn’t exactly inspire confidence as a scant...

Cannabis vaping By Rory McGee / October 17, 2018
Research

Three Reasons Daily Cannabis Consumers will not Buy Legal

Legal cannabis is here. Now, will people buy it? With companies experiencing sky-high price-to-earnings ratios and hiring benders, optimism is...

Marijuana joint By Rory McGee / September 11, 2018
Research

Legal or Illegal – Where will cannabis be bought post-legalization?

To understand where cannabis buyers will purchase post-legalization (October 17th), Dig Insights conducted a market simulation exercise. This was part...

Marijuana user By Rory McGee / April 22, 2018
Research

Celebrity-led Cannabis Brands Poised for Success

With recreational cannabis now legal in eight states, Dig Insights surveyed current and potential cannabis users to determine how appealing...

Marijuana plant young By Rory McGee / February 20, 2018
Research

Americans: Marijuana is not Schedule I

Part of the debate on recreational marijuana legalization is about harm – specifically to those that use it. Only 16%...

By Frank Beirne / September 14, 2017
Announcements

Dig Insights Ranks 166 on the 2017 Profit 500 List of Canada’s Fastest-Growing Companies

      Toronto (September 14, 2017)  Canadian Business and PROFIT today ranked Toronto-based market research consultancy Dig Insights 166...

User of Mobile Research App By Kevin Hare / July 19, 2017
Research

Inspiration for Mobile Research from Tinder, Google, Uber

Market researchers can learn from popular apps to improve mobile research respondent experience, lower costs, and get more accurate results.

Perceptual Mapping By Michael Edwards / June 16, 2017
Research

From Swiping to Market Mapping

Market Mapping can be done through Upsiide, a mobile app where people swipe right or left to indicate if they like or dislike a product.

Friendly Robot. Photo cred: Alex Knight By Rory McGee / June 16, 2017
AI

Now honey, go apologize to the robot

Machine learning is generating a multitude of potential innovations useful to humans, but if we don't accept their mistakes, we may never reap the benefits.