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By Michael Edwards / December 18, 2018

Takeaways from a Client-Side Insights Conference

I’m back from the recent client-side ESOMAR conference in NY. It was ESOMAR’s first client-side event in the US and was well...

By Cara Tigue / December 12, 2018
Food Trends

Everyone Loves Italian Food

As part of the Upsiide 2019 Food Trends study, we examined regional cuisines. Our goal was to find out which regional cuisines...

By Robin Brown / December 05, 2018
Food Trends

Women Eat Better than Men

As part of the Upsiide 2019 Food Trends study, we examined ingredients. Our goal was to find out which ingredients are...

By Michael Edwards / November 30, 2018
Food Trends

The Death of Cooking?

As part of the Upsiide 2019 Food Trends study, Dig Insights examined cooking techniques. Our goal was to find out which...

By Rory McGee / November 15, 2018

Four Fears Canadians Have about Cannabis Legalization

After a few bumps along the way, cannabis legalization is here. The process didn’t exactly inspire confidence as a scant...

Cannabis vaping By Rory McGee / October 17, 2018

Three Reasons Daily Cannabis Consumers will not Buy Legal

Legal cannabis is here. Now, will people buy it? With companies experiencing sky-high price-to-earnings ratios and hiring benders, optimism is...

Marijuana joint By Rory McGee / September 11, 2018

Legal or Illegal – Where will cannabis be bought post-legalization?

To understand where cannabis buyers will purchase post-legalization (October 17th), Dig Insights conducted a market simulation exercise. This was part...

Marijuana user By Rory McGee / April 22, 2018

Celebrity-led Cannabis Brands Poised for Success

With recreational cannabis now legal in eight states, Dig Insights surveyed current and potential cannabis users to determine how appealing...

Marijuana plant young By Rory McGee / February 20, 2018

Americans: Marijuana is not Schedule I

Part of the debate on recreational marijuana legalization is about harm – specifically to those that use it. Only 16%...

By Frank Beirne / September 14, 2017

Dig Insights Ranks 166 on the 2017 Profit 500 List of Canada’s Fastest-Growing Companies

      Toronto (September 14, 2017)  Canadian Business and PROFIT today ranked Toronto-based market research consultancy Dig Insights 166...