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Should You Be Conducting Marketing Research During COVID-19?

Whenever something big shakes global markets, we all wonder whether it’s the right time to do market research. Should I be doing studies right now? How reliable are results vs. pre-COVID?

To answer these questions and many more, we did some ‘research on research’ to understand what’s OK right now and what should be tabled.

Good news for researchers, the results were overwhelmingly positive. With expert guidance and consideration, there’s not much you need to hold off on.

  • Both Canadians and Americans feel positively towards companies conducting research during COVID-19
  • Results show an extremely high consistency in concept testing results pre and post COVID-19

Have a question about your specific situation? We can help advise. Drop us a line.

Download the full results here.


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