Complex questions. Clear answers.

Great market research considers all sides of a business decision. It leads to tough choices and doesn’t dance around recommendations. Above all, it provides context and clarity.

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Why You Should Work With Us

Businesses need clear direction. But the world is complex. Market research that ignores that complexity is often simplistic, superficial or wrong. We don’t cut through complexity. We deal with it. We factor it into our research. We filter and refine it.

Ultimately, we deliver clear answers

Answers that resolve the divide between complexity and clarity. Answers that are correct. If this is interesting to you, read some stories of how and for whom Dig has worked. Or, see who’s behind Dig.

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How Dig’s Different

Dig brings market research into the real world. This requires us to integrate complexity – business questions, competitive contexts in which consumers make choices, and methodological decisions. We can do this because our senior consultants collaborate internally and with clients on every project to develop custom-designed solutions that address the business’ needs. Our methods are more labour intensive, but they deliver superior results.

The way we work

We eagerly look outside of market research, and then integrate the opportunities we discover into advanced methodologies and ways of delivering data. We don’t ask people why they think or behave a certain way; we derive it. We don’t ask people what they will do; we create simulated decision environments and allow them to act. Wherever possible, the numbers we present are those that matter to the business: volume, revenue and profit.

The way we don’t work

A lot of market research lives in a parallel universe, where people know why they do what they do, where their choices are logical, where they can predict their own behaviour. It’s a place where methodologies developed years ago, that no longer reflect current thinking, are permitted to survive. This universe has its own language. A language of top two box scores and performance vs. normative databases that are filled with failed ideas. This language is divorced from the language of business.

Market research shouldn’t be a barrier to change

This other universe exists because it benefits many market research vendors. It allows for simplistic, scalable methodologies that can be managed by junior staff. But this universe does not benefit market research users. Those who enter it find that research often becomes an obstacle to change. We Dig people have all seen this universe, clocked its failings, and created a better one of our own.

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What Dig Delivers

We help our clients understand the market. We translate that understanding into action. We build a business case for change. And we speak in the language of business.

Case studies

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Join the Team

We have experienced strong growth since our launch in 2010. This creates opportunities for learning and career advancement. The roles we have listed here are our perspective on what we need. But we try to be open-minded. If you think you would be a great addition to the Dig team and have a different vision of what role you can play, please contact us.

We are focused on building a better market research agency. What does “better” mean? The most important thing to understand is that we have tools, approaches and a perspective on how research should be done, but we do not sell ‘canned’ methodologies. So if you want to manage an established process, Dig is not the place for you. People who succeed at Dig Insights either have a fantastic technical understanding of market research or are willing to build this understanding. Ideal team members are smart, creative and fun. They use quantitative research to work through complex questions and deliver clear answers. They question established research practices and are passionate about helping our clients to move their businesses forward. They are comfortable working in a fast moving, flat organization.

Are you ready for something better?

We are looking for people to fill these roles:

Frank Beirne

416-816-5930 • email

Frank Beirne - Market Research Consultant at Dig Insights

Q: What was your background before joining Dig Insights?

A: After university, my first job was in experiential marketing. I was a consumer of research at that time but found myself getting more and more interested in how the sausage was made. Also, believe it or not, I started to miss statistics class! I decided I must be a special breed of nerd and wanted to surround myself with like minds. This led me to postgraduate work in research analysis and the rest is history.

Q: What is your approach to market research?

A: The way we live as consumers is constantly changing, so staying ahead of the curve is extremely important to me. I believe in actively seeking out fresh perspectives all the time from both conventional and unconventional sources.

Fancy analytics are what first attracted me to research but I recognize that it all means nothing if we’re not asking the right questions in the first place. A thorough understanding of the research problem and ability to communicate with consumers in their own language has to take centre stage.

Q: How do you think market research will change in the next 3 years?

A: Everyone is now multi-screen and platform agnostic, so we’ll continue to embrace mobile. This has created an interesting space for interaction with consumers but it also brings the challenge of adapting our traditional research techniques and creating new ones.

Also, big data (cue eye roll). But hear me out- it will come from many sources and the “Internet of Things” will play a much larger role in coming years. In-store trackers, smart watches, smart home products, and even cars are all passively collecting behavioral information. This marks a shift from asking people questions about their behavior to already having the answers in real time. I think secondary data from these sources will merge with, or even replace, a lot of today’s primary collection. It’s an exciting time for research.

Q: If you were not in market research, what work would you want to do?

Music has always been a passion of mine so definitely something in that area (i.e., probably tending bar).

Dig Insights

If you have complex questions and need clear answers, please don't hesitate to contact us. Dig would be thrilled to set you on the path to clarity.

Contact Info

Dig Insights Inc.
372 Bay Street, 16th Floor
Toronto, Ontario M5H 2W9
Ph: +1 866-496-4344

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