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Q: What was your background before joining Dig Insights?

A: Prior to joining Dig, I was in the field of big data, managing and reporting for various industries including operations, hotels and banking. I completed my Bachelor’s degree in Statistics and joined Dig right after graduating from a post-graduate program in Marketing: Research and Analytics. My post-graduate program was an intensive year for me as I was exposed to various market research techniques and hands-on experience in data mining and analytics software. I even competed in the 2016 Student Case Competition for the Marketing Research and Intelligence Association (MRIA). However, classroom learning needs to be applied and the program made me want to learn more about market research. Being personally more inclined towards data and numbers, I believe Dig Insights is a good place to learn and be exposed to quantitative market research.

Q: How do you think market research will change in the next 3 years?

A: The next three years seem exciting for market research as technology is allowing for new ways to analyze and capture data. On the other hand, we must work alongside economic uncertainty and the increasing bounds of consumer privacy and protection so it will be interesting to see how the industry navigates through new, unfamiliar waters.

Q: If you were not in market research, what work would you want to do?

A: I suppose my career in data and research evolved from my interest in reading about history and mythology. I definitely daydream about being a historian or archaeologist, preserving and cataloguing ancient cities or digging through vast amounts of text and obscure clues to finally discover the lost city of Atlantis!