Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.
Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.
Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.
Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.
Abinaya Sundararajan
I love being near water, but I actually don't know how to swim
Adriana Kiatipis
I played competitive hockey for 14 years.
Alanna Colaiacovo
I starred as Little Orphan Annie in a summer camp musical when I was 8.
Alex Myles
Popcorn is my favourite food. I probably eat way too much of it.
Alexander Stirbisky
I like to spend my summers paddle boarding.
Alexis Woods
I grew up in northern England by the seaside, so I’m good at arcade games.
Alice Corner
Stayed in the Mexican jungle for a week
Alina Marchewka
I have a collection of more than 400 stamps
Altaf Ahmed Sikunder
I moved to a new city I had never visited before!
Amanda Patton
Amelia Wolff
I own the Green Bay Packers national football team.
Amy Schmidt
I adopted a puppy at the beginning of the pandemic. I named him Seymour Butts.
Amy Tran
I once took a selfie with a kangaroo
Ananth Goundar
Andrew Harrison
I once competed in an ice dragon boat festival
Andrew MacPherson
I love plants! If I weren’t a researcher, I’d probably be a botanist.
Angela Chavez-Rueda
I am a brewmaster.
Angela McCallum
Angie Petralito
During December I draw and animate a daily gif advent calendar.
Anna af Hallstrom
I watch Disney's "Encanto" every night since its release.
Anna Lorraine Lattao-Encina
Anna Vremenko
I worked as a tv news presenter for more than 6 years.
Anouchka Huq
Anuj Kumar
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Some of our work
How We Helped Nestlé Improve Profitability and Focus Their Portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How Coca-Cola Uses Upsiide to Reinvent Early-Stage Innovation
Upsiide, our proprietary research platform, is used as Coca-Cola’s global gate zero testing software. This is one example of the global team using Upsiide.
How Tillamook Country Smoker Used Our Restech Platform Upsiide to Build an Impactful Roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
How We Created a Global Innovation Testing Platform for a Bev-Al Category Leader
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.