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Q. What was your background before joining Dig Insights?

I hold a BA in Economics. However, before came to Dig, I was interested in broadcasting so started working as a media planner at a TV station in Taiwan. When I started analyzing viewership ratings there, I was fascinated by the analytical stuff and curious about how a data supplier carries out research and processes data. In addition, I had been working as a part-time supervisor for promotional activities at a marketing company. I helped conduct surveys, interviewing consumers to learn their perspectives on brands and products. It seemed that I was in the lower reaches of a research river. I was eager to see the whole research flow. Therefore, I decided to take RAP program at Georgian College, and then joined Dig Insights.

Q. How do you think market research will change in the next 3 years?

The demand for market research will be existing as long as there’s business in the world. Although there are some concerns that AI would gradually take over this industry, I am optimistic about the impacts of AI for 2 reasons. One is AI is designed by humans. AI can only exist within the realm that humans can describe. The other reason is that business decisions are ultimately made by humans. In business, time is money. Getting along with AI and making good use of other technology will help to bring more effective and efficient decisions for clients.

Q. If you were not working in this industry or in your current role, what work would you want to do?

A teacher once said you must think about someone else when building your dreams. So I’ve been thinking about what I can do to contribute to society. If I was not in this industry, I would continue to take a Master in Economics since I believe livelihood issues are based on Economics. After that, I would probably work as an economic advisor for a government or a bank, and participate in formulating economic policy.