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Q. What was your background before joining Dig Insights?

The last few years for me have been filled with a search for a meaningful career, all which have led me to market research with Dig. I completed my undergraduate at Wilfrid Laurier University, but came out of university with no clear idea about what I wanted to do. After some soul-searching, I landed a great job at the Government of Ontario’s Ministry of Tourism, Culture and Sport. While I loved the work, I figured out there that I wanted to be involved in market research and develop my analytical skills. I went to Georgian College for their Research Analyst program, learned a lot, and now I’m here!

Q. How do you think market research will change in the next 3 years?

I think the world, across all industries, is going through an incredible technological revolution. Especially for market research, we’re constantly finding new ways to extract massive amounts of data, create meaning from that data, and to communicate the results in creative ways. So to answer the question, I have no idea – but that’s the exciting part! I can’t wait to see what the future holds for us.

Q. If you were not in market research, what work would you want to do?

I honestly can’t see myself in any other role, I’m too much of a data nerd and addicted to learning to not be in this industry. If I had to say though, I’d probably be doing something outdoorsy, such as in environmental conservation.