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Q. What was your background before joining Dig Insights?

Before coming to Dig, I spent 5 years getting my Bachelor of Technology/ Advanced diploma in Biotechnology from McMaster University/ Mohawk College in a partnership program. During that time, I got into the mysterious field of cryptocurrencies and blockchain technology. This allowed me to better understand not only financial markets but how payments will be disrupted over the coming years.

Q. How do you think market research will change in the next 3 years?

I think over the next three years, as companies utilizing blockchain technology and cryptocurrencies begin to grow, there will be a need for market insights for their products. In addition, I believe that with the introduction of smart contracts, the respondent compensation process will start to become more streamlined allowing for instant payments with little need for third party intervention.

Q. If you were not in market research, what work would you want to do?

I think I would try to become a hipster bartender or a professional baseball player, which ever happened first!