Q. What was your background before joining Dig Insights?
I’ve spent the majority of my career at web agencies in the GTA. Most recently I worked at a digital agency in Newmarket, Ontario servicing clients such as Upper Canada Mall, Scarborough Town Centre, and major non-profits in the area.
Q. How do you think web development will help change market research in the next 3 years?
Three major things; ease of access, machine learning, and automation. The digital age is here and having immediate access to consumers will only expand, which can improve our abilities as market research to gain insights quickly. Machine learning is getting bigger by the month and will definitely enhance our ability to understand consumer behaviours and preferences across a lot of sectors. Lastly, automation will greatly help improve both the data gathering and reporting sides of market research.
Q. If you were not in market research, what work would you want to do?
I’m a huge productivity junkie, so I’d likely be working on a product or application to help people improve their day-to-day productivity.