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Q. What was your background before joining Dig Insights?

Before joining Dig, I worked as a Textbook Editor for an educational publisher in Korea for over 3 years. It was while analyzing competitor content that I discovered my initial interest in market research. So, I took the Research Analyst program at Georgian College and had a great fortune to intern at Loblaws head office as a Co-op Analyst where I saw how the research work comes to light in the client side market research, and it was a great learning curve. After the internship, my passion to dive deeper into analysis and report writing drew me to Dig.

Q. How do you think market research will change in the next 3 years?

With data becoming accessible from different technological sources, survey data will become one of the many data sources available. I imagine there will be more focus on qualitative data; for example, social media listening together with surveys will help businesses find great opportunities to grow.

Q. If you were not in market research, what work would you want to do?

I’ve had a passion for writing a book for English language leaners (and for myself) to help improve business English communication skills. I love traveling to different countries and immerse myself in a local culture as well. So, if not market research, I would be traveling all over the world and writing a book!