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Q. What was your background before joining Dig Insights?

I firstly studied Applied Math in China, and then I came to Canada and studied Mathematical Physics at University of Waterloo. It was a great journey being part of two completely different cultures. Seeing different lifestyles in eastern and western make me reconsider the true meaning of “understanding”. I wondered if there is a way to better understand people. Then I came to Dig, working as a data analyst, and building the bridges between researchers and data.

Q. How do you think market research will change in the next 3 years?

The only thing for sure is that there are numerous possibilities for future market research. New techniques make a lot of theoretic methodologies come into alive. With higher computing power and more ways to collect data, experienced market researchers will be able to have more approaches and find more hidden stories than ever. To lead the game means to be open to innovations, which is one of the best parts of DIG.

Q. If you were not in market research, what work would you want to do?

I would probably open a jewelry shop and host some DIY workshops. I used to generate my design drawing using math functions. Designing a survey is very similar to designing a ring. They both need a theme, a flow and some creativities. And most importantly, they strengthen the connections and understandings among people.