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Q. What was your background before joining Dig Insights?

My first experience in the research industry was at the Banting and Best department of Medical research. During my undergrad at the University of Toronto, I spent two summers doing wet lab bench work for a number of gene and cancer related research projects. After my undergrad, I completed the Research Analyst Post Graduate program at Humber College, and then joined UHN as a research analyst in one of their dry labs as part of my college placement. Before joining Dig Insights, I was a research analyst at Forum Research, where I designed and managed longitudinal and tracker studies for clients across a variety of industries and sectors.

Q. How do you think market research will change in the next 3 years?

I think market research will change in order to match the changes of social media and technology use by younger generations. The market research industry will need to put a greater emphasis on online and mobile data collection methods, such as using text messages or cool applications that cater to youth. I think there will always be a place for CATI studies, such as in government and politics, but that market is getting smaller. Capturing passive data and developing ways to analyze big data in a way that provides real insights is probably the next big thing.

Q. If you were not in market research, what work would you want to do?

If I was not in market research I would be a day trader, or a downhill pro mountain biker. I suppose both occupations are risky, albeit in a different manner. I am actually into the stock market, but I currently focus on growth and value investing so I don’t spend much time doing any real research. I do a bit of swing trading here and there, mostly for the fun of it. Other than that, I think it would be awesome to be a pro downhill mountain biker. It is only a lucrative business for the gems in the sport, but it would be super fun to crush mountains all across the globe and make some podium appearances, all while getting paid to show off your favourite gear!