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Q. What was your background before joining Dig Insights?

I come from France. After an education in both statistics and market research, I’ve worked for 2 years as a research analyst in a bank located in Paris. At that time, I needed a fresh air and new challenges. That’s why I moved to Canada beginning 2018. I started with a few months in B.C., in a completely different environment: working both on a farm and in a bakery! Even though it was an unforgettable adventure, I wanted to come back in a big city to find a work in my field -and not in the fields. That’s how I ended up here!

Q. How do you think market research will change in the next 3 years?

This industry has already known big changes with the behavioural impact of the Internet and now mobile devices. I think that the real challenge for this industry in the next few years will be to work efficiently on the Big Data integration. In my opinion, this is not a threat but a formidable opportunity for research analysts to support their recommendations with such a complementary mix; based on both the powerfulness of Big Data and the agility of market research.

Q. If you were not in market research, what work would you want to do?

Most of my hobbies are related with sport. I’ve sometimes interrogated myself about combining my passion and my professional life. For sure I don’t regret the decisions I’ve made that led me to this point of my life, but I’ve thought about, a few times, to become a sports teacher or a physiotherapist. Either to spread my passion to the new generation, or to heal athletes and give them the opportunity to get back on track as quickly as possible!