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Q. What was your background before joining Dig Insights?

I had been a business analyst at a few different firms but was primarily an academic economist. After some time developing research ideas in academics, I wanted to return to the business world with my more refined skills and work in teams to develop well-rounded projects. I’ve found a perfect blend of collaboration, technical research, and empirical modeling in market research with Dig Insights!

Q. How do you think market research will change in the next 3 years?

Advancing technology and improving computing power allow us to tackle more problems every day, giving us more time to investigate and dig(!) for optimal solutions. Though it might be tempting to think of technology growth as a law of nature, it requires the persistent hard work of humanity’s bright minds. Likewise, we’ll need to be strategic and clever in our approaches to research problems; I imagine that advancements in mobile capabilities and integrating data sources will have huge impacts on the industry.

Q. If you were not in market research, what work would you want to do?

I would love to run my own martial arts gym in the classic boxing style — have a nice workout space where people can come and train on their own, but also have classes and teach the technical aspects of martial arts.