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Q: What was your background before joining Dig Insights?

A: After completing my undergrad and becoming a math teacher, I had the desire to pursue a Masters degree to explore strategies to help improve the current math curriculum with the overall goal to reduce students’ fear of math and improve proficiency.

That was the plan…  instead, serendipitously, I was introduced to the world of program evaluation and have never looked back! This has provided me the opportunity to work for both the private and public sector to help nonprofits, provincial and federal bodies determine the strengths and areas of improvements of their programs. I have helped to provide tangible results for organizations to secure greater funding and identify opportunities that could help improve the efficiency and/or the overall impact of their projects.

Q: How do you think market research will change in the next 3 years?

A: While I may not be the best one to answer this question, I believe that both market research and evaluation are moving in the same direction: utilizing technology to solve once unanswerable questions.

Technology is advancing at such a rapid pace that I can only imagine what my iPhone will be able to do in 3 years!  What I do believe is that pairing advancing technologies with increasingly refined methodologies, will certainly provide us with a leading edge in our market place.

Q: If you were not in market research, what work would you want to do?

A: I would be a philanthropist!

What better job could there be than working with organizations that you believe in and providing them with financial and in-kind compensation to help support their target populations?

As I am still waiting on Bill and Melinda Gates to complete their end of the adoption paperwork, I will gladly work with organizations through the program evaluation stream to help them achieve greater success!