Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.
Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.
Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.
Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.
Abinaya Sundararajan
Adriana Kiatipis
Alanna Colaiacovo
Alex Myles
Alexander Stirbisky
Alexis Woods
Alice Corner
Alina Marchewka
Altaf Ahmed Sikunder
Amanda Patton
Amelia Wolff
Amy Schmidt
Amy Tran
Ananth Goundar
Andrew Harrison
Andrew MacPherson
Angela Chavez-Rueda
Angela McCallum
Angie Petralito
Anna af Hallstrom
Anna Lorraine Lattao-Encina
Anna Vremenko
Anouchka Huq
Anuj Kumar
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Some of our work
How We Helped Nestlé Improve Profitability and Focus Their Portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How Coca-Cola Uses Upsiide to Reinvent Early-Stage Innovation
Upsiide, our proprietary research platform, is used as Coca-Cola’s global gate zero testing software. This is one example of the global team using Upsiide.
How Tillamook Country Smoker Used Our Restech Platform Upsiide to Build an Impactful Roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
How We Created a Global Innovation Testing Platform for a Bev-Al Category Leader
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
