Q. What was your background before joining Dig Insights?
I was always interested in food and was lucky enough to begin my career in marketing and public relations with a Canadian hospitality company that owned a portfolio of restaurants, events and catering businesses. After a few years I became curious about corporate side of the food industry and made the switch over to the world of consumer packaged goods where I first discovered the world of market research.
Through my client-side research experience, I saw first-hand how research could profoundly influence business strategy and decisions, and it completely intrigued me. I wanted to continue helping drive businesses forward which is how I ended up at Dig Insights.
Q. How do you think market research will change in the next 3 years?
Technology will continue to progress quickly which means we’ll have more data and data collection tools at our disposal. I think it will be more crucial than ever for researchers to distill data into digestible formats especially through the form of interactive data visualization (which makes data fun to look at)!
Q. If you were not working in this industry or in your current role, what work would you want to do?
Traveling and trying out new restaurants are two of my biggest passions, and I love sharing my experiences with others. If I could combine all of these things and become a travel/food writer (and maybe even a part time food critic), that would be ideal!