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Q. What was your background before joining Dig Insights?

My first and very successful career was in the field of education. I worked as a math and computer science teacher and an educational consultant. I found it very exciting to help students develop critical thinking and problem-solving skills through mathematical foundations and grow their interest in technology as a useful and powerful tool. I used existing teaching methods and developed my own innovative approaches. My work was recognized by Ministry of Education of Russian Federation and I received an award for outstanding achievements in teaching and guiding the youth.

When I moved to Canada, I decided to explore a different career path and market research field appeared to be the best fit for my skills and experience. I started my new career with one of the global market research companies where I worked on an international project that involved 33 countries. It was a truly unique experience to be working with teams from all over the world. Next, I joined a boutique research firm, where I got an opportunity to reveal myself not only as a research analyst and data processing specialist, but also as a mentor to other analysts. There, I gained many valuable skills, and, most importantly, I was able to share my knowledge with the colleagues. I identified the gaps in Analysts team’s knowledge, developed training materials and led training sessions on various topics.

Now, I joined Dig Insights to continue fulfilling my life purpose: to help others grow professionally as well as personally and achieve their success.

Q. How do you think market research will change in the next 3 years?

I believe that Machine Learning and AI will continue to expand opportunities for data analysis. Eye tracking will be among top tools in the market research industry as it develops more accessible and smart solutions. For those who want to understand the shopping behavior and habits, VR and AR will hold a great potential. Do-it-yourself research tools will also become more popular among small businesses.

Q. If you were not in market research, what work would you want to do?

I would try myself in tutoring, gardening, or numerology.