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Q. What was your background before joining Dig Insights?

I finished university knowing I wanted to drive change in the world, but wasn’t sure how until I discovered this peculiar area of study called evaluation. All I knew was that I would get to work within both the public and nonprofit sector to help “do better.” For some unknown reason I decided to dedicate the next two years of my life completing a Master’s Degree just to find out more.
For the first 10 years of my career, I have lived and worked in Newfoundland where I had the opportunities in government developing public policy, as well as evaluating programs for all levels of government and the nonprofit sector. I swear it is more interesting than it sounds.
Recently I moved to Toronto. I was lucky enough to find a great group of people that love to ask the same complex questions as I do, and who seemed like a lot of fun. And well, here we are today.

Q. How do you think market research will change in the next 3 years?

I am probably not the right person to answer this question, but I feel that over the past three years (since I have entered market research world) the impact of technology on the field has been transformative. I believe that the field of evaluation can learn a great deal from market research. Over the next three years, I would love to see evaluation embrace new technologies and innovations to enable more real-time feedback, integration of services, and better long-term tracking of program participants. We have a lot of catching up to do!

Q. If you were not working in this industry or in your current role, what work would you want to do?

This is an easy one. I would be running my own little neighborhood restaurant. It would have a taco window in the front, a great selection of wine at the bar, and the cupcakes would be to die for! Wait, why am I still working on Bay Street?