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Q. What was your background before joining Dig Insights?

I graduated with a Bachelor’s in Psychology from the University of Guelph. I spent most of my undergraduate degree studying the Replication Crisis as well as the reliability and validity of certain psychological research methods. For my undergraduate thesis, I examined and provided insight on a more appropriate way to use a common psychological research measure.

I continued my education in Big Data Analytics where I obtained my Graduate Certificate. This program allowed me to develop a more comprehensive programming and statistical background. I also became more aware of the reproducibility and ethical issues prominent in the field of computer science.

From there, I worked as a research intern for the Reproducibility in Machine Learning project at the Montreal AI Ethics Institute. I contributed to developing a comprehensive framework that can be used towards reproducible machine learning. Overall, this sparked my interest in wanting to impart ethical research practices to organizations so that they can produce accurate and reproducible findings.

Q. How do you think market research will change in the next 3 years?

There is no doubt that technological advancements have made it extremely easy for companies to collect user data. Collecting data seems to no longer be the issue but, rather how companies will be storing and analyzing the large quantities of data being produced. More refined data warehouses and robust statistical analysis tools will need to be developed over the next few years.
Additionally, research ethics laws should continuously be updated with these technological advancements as they are becoming more and more invasive of our personal lives.

Q. If you were not in market research, what work would you want to do?

I would love to eventually collaborate with the Montreal AI Ethics Institute and Professor Joelle Pineau from McGill University on educating and developing frameworks for the research topics of ML reproducibility and AI ethics.

If that doesn’t work out, I would be content with opening my own bakeshop.