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Q. What was your background before joining Dig Insights?

My interest in consumer behavior is what led me to the field of market research after I completed my post-graduation in Marketing.

Before joining Dig Insights, I worked across India, Middle East & North Africa and was spearheading projects across a wide cross-section of industries ranging from Foods, Telecom, Personal Care, Media, Real Estate, Engine Oil to Tobacco. My role was primarily around data and trend analysis and studying its link and impact on the external business environment.

Over the last eleven years I have worked with Kantar Millward Brown and Kantar AMRB in the UAE, and Hansa Research Pvt. Ltd. in India.

Q. How do you think market research will change in the next 3 years?

Automation/DIY will play a big role going forward, which will help marketers save costs and generate insights at the speed of business.

Hence, to stay relevant and valuable in this ever-changing landscape, we’ll have to focus on storytelling through the integration of multiple data sources. You no longer can rely on only one piece of information.

Q. If you were not in market research, what work would you want to do?

If I were not a market researcher, I would be a cricket commentator or a bongo player.