Skip to main content

Q. What was your background before joining Dig Insights?

I kept a pretty consistent theme of curiosity throughout my education; I started my undergraduate degree studying philosophy at Guelph and ended it studying math at Waterloo. With internships came more tangible work in and around capital management, mechanical engineering, and most recently analytics. It was analytics and data science that immediately stole my heart.

Q. How do you think market research will change in the next 3 years?

With constant increases in the amount of data available and regular developments in analytic capabilities, our insights can only stand to grow more detailed and more robust.

Q. If you were not in market research, what work would you want to do?

Abnormal psychology or deep-sea research. Neither are intuitive to me and are both consequently fascinating.