Skip to main content

Dig - BIPOC Leaders of
Tomorrow Scholarship

The Purpose of the Dig – BIPOC Leaders of Tomorrow Scholarship is to recognize and reward exceptional post-secondary students who are interested in pursuing a career in consumer insights.  

2021 Scholarship Winners

Lisa Alleyne

Lisa is a Masters of Marketing Candidate at the Schulich School of Business, graduating in August 2021.

In school, Lisa is fascinated by all her subjects but particularly those related to market research and analytics. She says she ‘loves the way that market research and analytics can pinpoint business problems and lead to creative solutions’.

Outside of class, Lisa enjoys being part of many clubs such as the Black Graduate Business Network and the Schulich Startup Club.

School aside, Lisa is a writer and the founder of an online magazine which she started in Beijing, China where she lived for five years. The magazine, called Thrive Beijing, highlights young people from diverse backgrounds who are ‘thriving’ in Beijing.

Diversity and Inclusion are important to Lisa. Not only did she start Thrive Beijing to promote diversity and inclusion in Beijing, China but she also made sure she was a resource to help others in her community grow their projects and businesses too.

Throughout her time in Beijing, she has been an active member of Startup Grind, Beijing, and given several community workshops on Content Marketing and building a start-up.  She has also acted as a mentor and judge at the annual China-Africa Week Pitch competition hosted by Kente and Silk.

Lisa hopes that she will be able to use the knowledge and skills she learns at Dig Insights to further support businesses in her community.


Faryal Shehzad

Faryal is a Georgian College Research Analyst student and an artist.

Growing up as one of very few people of colour in Cape Breton, NS, and subsequently moving to the very diverse city of Toronto, ON, she has seen closely how diversity positively influences communities.

She is excited to kick off her career as a research analyst, and to work at Dig Insights, a company she admires for its efforts to prioritize diversity and inclusion both within the workplace, and within the industry in general.

As an artist, Faryal loves to explore identity and emotion in her artwork. She draws inspiration from personal experiences, including those that are unique to women and people of colour. Since graduating from OCAD University in 2017, she has participated in multiple art exhibitions that showcase the experiences and voices of marginalized communities, including Muslims, women, immigrants, and people of colour.

In 2017, She worked with the CBU Art Gallery and Theatre Society to initiate the CBU Uniqorn Café, a monthly open-mic night hosted at the CBU Art Gallery that served as an all-ages safe space for the local LGBTQ+ community.


Scholarships available

*Applications are currently closed.

There are two (2) scholarships available, each in the amount of $4,000 (CAN).

Scholarship recipients will receive a 3-month offer of paid employment either between academic years (i.e. summer) or as part of their study requirements (i.e. internship) in the year the scholarship is awarded. 

This internship can be done remotely or at our office in Toronto, Ontario.

• Individuals who identify BIPOC (Black, Indigenous, or a Person of Colour)
• Demonstrate diverse extra-curricular participation and community involvement
• Currently enrolled in a post-secondary program from an accredited university or college in Canada
• Minimum cumulative 3.5 GPA or 80% average from their previous year of education.
***In the event students are unable to show academic achievement comparable to a 3.5 GPA or 80% average for their previous academic year, we encourage students to submit their last unofficial academic transcript based on the institution they’ve last completed their education. This includes international students who have studied outside of Canada and transcripts have different academic standards; Dig will use judgement in using transcripts in the application process.
• Canadian Citizens, permanent residents of Canada, or individuals who are legally eligible to work in Canada for any employer until, and including, December 31, 2021
• Available to work full-time for a 3-month period at the end of the school year or program as an intern
• A one-page (max. 500 words) personal essay or video (max. 8 mins) in support of their candidacy, explaining their interest in a career in consumer insights.
***We encourage students to show their creativity in their essay or video! In addition to explaining their interest in consumer insights, we want to get to know our candidate(s). Suggested topics include demonstrating how they’ve been involved in the BIPOC community through volunteering, work or school, how they envision affecting change in the industry, and/or a good story we can all get behind. We love stories!
• A current, one-page resume
• Unofficial transcripts of their academic records
We thank all applicants for their submissions; the successful candidate will be contacted via email and/or phone notification for a 30-minute interview prior to the issuance of the scholarship award.

Dig Insights has full discretion to issue the Dig – BIPOC Leaders of Tomorrow Scholarship to candidate(s) that meet all criteria outlined. In the event that no candidates satisfactorily meet all criteria above, Dig Insights reserves the right to not issue the scholarship award for that academic year.