The Dig Blog

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Inspiration for Mobile Research from Tinder, Google, Uber
Research

Inspiration for Mobile Research from Tinder, Google, Uber

Market researchers can learn from popular apps to improve mobile research respondent experience, lower costs, and get more accurate results.
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From Swiping to Market Mapping
Research

From Swiping to Market Mapping

Market Mapping can be done through Upsiide, a mobile app where people swipe right or left to indicate if they like or dislike a product.
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Now honey, go apologize to the robot
AI

Now honey, go apologize to the robot

Machine learning is generating a multitude of potential innovations useful to humans, but if we don't accept their mistakes, we may never reap the benefits.
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Personal Quantification: How researchers can use self-trackers
Research

Personal Quantification: How researchers can use self-trackers

Personal Quantification, using mobile apps for self-tracking, generates "little data" which can be used to recruit, incentive, and understand respondents.
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