The Dig Blog

Find out what we’re thinking about and creating

By Rory McGee / April 22, 2018

Celebrity-led Cannabis Brands Poised for Success

With recreational cannabis now legal in eight states, Dig Insights surveyed current and potential cannabis users to determine how appealing...

By Rory McGee / February 20, 2018

Research

Americans: Marijuana is not Schedule I

Part of the debate on recreational marijuana legalization is about harm – specifically to those that use it. Only 16%...

Dig Insights Ranks 166 on the 2017 Profit 500 List of Canada’s Fastest-Growing Companies

By Frank Beirne / September 14, 2017

Announcements

Dig Insights Ranks 166 on the 2017 Profit 500 List of Canada’s Fastest-Growing Companies

Toronto (September 14, 2017) Canadian Business and PROFIT today ranked Toronto-based market research consultancy Dig Insights 166...

By Kevin Hare / July 19, 2017

Research

Inspiration for Mobile Research from Tinder, Google, Uber

Market researchers can learn from popular apps to improve mobile research respondent experience, lower costs, and get more accurate results.

By Michael Edwards / June 16, 2017

Research

From Swiping to Market Mapping

Market Mapping can be done through Upsiide, a mobile app where people swipe right or left to indicate if they like or dislike a product.

By Rory McGee / June 16, 2017

Now honey, go apologize to the robot

Machine learning is generating a multitude of potential innovations useful to humans, but if we don't accept their mistakes, we may never reap the benefits.

By Rory McGee / June 16, 2017

Research

Personal Quantification: How researchers can use self-trackers

Personal Quantification, using mobile apps for self-tracking, generates "little data" which can be used to recruit, incentive, and understand respondents.