The Dig Blog

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Food Trends 2019: What did we learn?
Food Trends

Food Trends 2019: What did we learn?

In the summer of 2018, Dig launched a self-funded study to discover current trends in food and understand what drives...
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Harnessing Technology to Personalize Diet
Food Trends

Harnessing Technology to Personalize Diet

As part of the Upsiide 2019 Food Trends study using our proprietary tool Upsiide, we examined the use of technology to understand...
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Eco-Friendly Packaging is on the Rise
Food Trends

Eco-Friendly Packaging is on the Rise

As part of the Upsiide 2019 Food Trends study, we examined packaging attributes. Our goal was to find out which packaging attributes...
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Is “Locally Sourced”​ the New “Organic”​?
Food Trends

Is “Locally Sourced”​ the New “Organic”​?

As part of the Upsiide 2019 Food Trends study, we examined sourcing methods. Our goal was to find out which sourcing methods...
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Passion for Spice
Food Trends

Passion for Spice

As part of the Upsiide 2019 Food Trends study, we examined descriptors, i.e., words describing flavours and textures in food. Our goal...
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Bye-bye Processed Foods?
Food Trends

Bye-bye Processed Foods?

As part of the Upsiide 2019 Food Trends study, we examined minimization of negatives (ingredients perceived as unhealthy). Our goal was to...
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Protein – Yay, Sugar – Nay
Food Trends

Protein – Yay, Sugar – Nay

As part of the Upsiide 2019 Food Trends study, we examined dietary trends. Our goal was to find out which dietary trends are popular...
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Moving Marketing Research out of Marketing
Research

Moving Marketing Research out of Marketing

Paul Gaudette, one of the co-founders of Dig, provides his point of view on a trend that will impact research...
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