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How Dig Insights is Reinventing the Language of Evaluation | CES 2019

The Canadian Evaluation Society Conference, not to be confused with the Consumer Electronics Show, was recently held in Halifax at The Westin Nova Scotian from May 27th to 29th.

Dig Insights’ Evaluation VP, Patricia King, with the CES National Board

Our VP of Evaluation, Patricia King, and Evaluation Manager, Marshal Rodrigues, represented Dig Insights at the conference. This year, we had a booth (we didn’t have one last year). Naturally, we wanted to stand out, hence the colours, and (drum roll, please)… beach balls (please refer to photo below).

The Dig Insights evaluation team with Dig’s client, the Further Education Society (L-R): Going the Distance Vice Chair Ted Norris, Patricia King, Further Education Society of Alberta Executive Director Elaine Cairns, Marshall Rodrigues, and FESA GD Project Manager Teal Dratowany

On top of that, the evaluation team also delivered multiple presentations to the 450 evaluators from across North America who were present throughout the three-day event.

In these talks, the team shared the different methods and tools Dig Insights is utilizing to reinvent the language of evaluation as a response to changing habits and behaviours, and as well as to engage the next generation.

Dig’s evaluation client, the Further Education Society, joined the team in presenting Dig’s new mobile Photovoice app, and its application in indigenous communities.

Photovoice uses photography and storytelling to uncover how participants view the impact that a program or initiative has had on them, or those around them.

The Further Education Society worked with Dig on measuring the immediate and long-term impact of Going the Distance, a project that addresses the under-representation of indigenous populationsin the labor force by supporting businesses in the Tourism and Hospitality industry.

Going the Distance participants used the app to upload photos & videos to illustrate the change in their lives and used voice, text, and hashtags to express themselves

Together with the team behind project GD, Dig provided training and continuous support to help the staff and community members implement the tool.

This allowed Photovoice to become embedded in the project and increase engagement while building the capabilities of the staff and community members.

The app, used in conjunction with other evaluation methodologies, continues to help qualitatively (through storytelling, and documenting) and quantitatively (through analyzing the hashtags selected by the participants) measure the longer-term impact of a strength-based program.

In addition to the Photovoice app, the team also touched on a few more tech-forward research tools that Dig has developed to help our clients leverage new technologies, and access sophisticated analytic capabilities. These allow deeper, more accurate insights that can better inform their business decisions.

These include:

Upsiide — like Tinder for ideas

Test your ideas with Upsiide. To find out how, request for a demo at

Upsiide enables our clients to create modern, mobile-first survey experiences that allow participants to evaluate hundreds of ideas by pitting them against each other.

Participants swipe right on ideas they like or agree with, and left when otherwise.

A head-to-head comparison then occurs when a participant swipes right on two ideas.

As the participant continues to rate ideas, each liked idea is tested against the idea that won in the last trade-off.

This forces participants to pick what idea was the most important, impactful, or agreeable to them.

Online Bulletin Boards  —  connecting across time and space

Online discussions allow our clients to conduct in-depth research across a large geography over a longer period of time than a traditional focus group.

The boards have both quantitative and qualitative capabilities, allowing for polling, text, image and video uploads to enhance the research.

Mobile Diaries — collecting first-hand experiences

Online Key Informant Interviews — interviewing through text

Programmed interviews allow our clients to collect detailed responses simultaneously from multiple participants.

Through a text-based interface, participants are no longer tied to the availability of a call centre, and can complete the interview when it is convenient for them.

Using our chatbot, clients can collect information through consumers’ most accepted channel — texting!

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