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What’s Brewing in 2019: The NCA National Coffee Data Trends Report at a Glance

This past March, the National Coffee Association launched their rebranded and updated 2019 National Coffee Data Trends (NCDT) Report.

For yet another brew-tiful year, Dig Insights has partnered with the NCA to create five new breakout market research reports to supplement the annual tracking report.

NCA Webinar with Dig Insights

Cheryl Hung, Dig Insights VP, will be joining the NCA on their new webinar tomorrow, May 29th at 1 pm, to provide a high-level preview to members of the association of some key topic areas, including:  

  1. How has single-cup consumption changed over the years? The NCDT has tracked single-cup behavior and attitudes since 2006. Find out how the single-cup machine has changed the coffee category in the last decade or so.
  2. UberEats, Skip-the-Dishes…food is at the touch of our fingertips. How has this translated to the coffee world? Have consumers embraced using apps for coffee? In addition to apps & delivery, we’ll examine the broad trends affecting at-home & out-of-home coffee consumption.
  3. It wouldn’t be right to mention apps without discussing the younger generation! A first  look at Generation Z and their coffee drinking behaviors and attitudes to consider for your next marketing campaign.

Market Research Breakout Reports

Explore some highlighted insights from each of the five new mini reports below:

Understanding single-cup usage: In 2019, among Americans aged 18+, 42% claimed to own single cup brewer at home, and 27% have positive purchase intent of single-cup brewer.
Understanding single-cup usage: In 2019, among Americans aged 18+, 42% claimed to own single cup brewer at home, and 27% have positive purchase intent of single-cup brewer
Coffee consumption among Gen Z: In 2019, among young Gen Z Americans (aged 13-18), 33% drank coffee past-day, 66% drank bottled water, and 30% drank soft drinks
Broad trends affecting at-home and out-of-home coffee consumption: Among past day coffee drinkers, 78% prepared their coffee at home, while 35% indicated that the coffee they drank past day was prepared out of home
Broad trends affecting at-home and out-of-home coffee consumption: Among past day coffee drinkers, 78% prepared their coffee at home, while 35% indicated that the coffee they drank past day was prepared out of home
Understanding attitudes towards coffee: Among total sample, 70% agreed with the statement “Coffee wakes me up and gets me going”; 66% agreed with the statement “It is important to limit my caffeine intake”; 57% agreed with the statement “Coffee is a trendy thing to drink”
Understanding attitudes towards coffee: Among total sample, 70% agreed with the statement “Coffee wakes me up and gets me going”; 66% agreed with the statement “It is important to limit my caffeine intake”; 57% agreed with the statement “Coffee is a trendy thing to drink”
Ready-to-drink coffee & cold brew: Roughly nine-in-ten Americans aged 18+ are aware of ready-to-drink coffee, and one-third are currently drinking it
Ready-to-drink coffee & cold brew: Roughly nine-in-ten Americans aged 18+ are aware of ready-to-drink coffee, and one-third are currently drinking it

If you’re looking to learn more about coffee consumption trends in the US, or are interested in purchasing the NCA Market Research Series Breakout Reports, please visit ncausa.org

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