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Q. What was your background before joining Dig Insights?

My background before joining Dig Insights was being a full time Student at Carleton University, once I graduated, I worked different jobs until I found my passion for Human Resources.

Q. How do you think market research will change in the next 3 years?

I think 3 years from now, there will be a new social media platform to help transform market research into something new. Twitter and Facebook are excellent tools, but it would be fun to have a new social media platform to target any market with.

Q. If you were not in market research, what work would you want to do?

If not market research, I would take film classes and direct a film. Film is another passion of mine and it would be a dream to watch Quentin Tarantino direct a film.