Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & data See more
The truth about synthetic data: can AI replace survey respondents?
Our AI experts put synthetic data to the test to see how well it really predicts consumer sentiment.
How to master AI prompts for better insights
Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.
Between Two Joels: Is synthetic data the future of insights? (Lunch & Learn edition)
Watch the recording from our Between Two Joels lunch & learn on synthetic data.
The Nostalgia Economy: How Brands Can Harness the Past to Build Deeper Connections
Why do younger generations gravitate towards nostalgia? We used our Cultural Context Engine, OneCliq, to decode online conversations and outline what brands can do next.
The Future of Women’s Health Report
Download our new report and discover the evolving trends shaping the women’s health space.
How to conduct a trend analysis (and get accurate predictions)
Learn how to conduct a trend analysis and forecast market shifts with accuracy. Discover key steps, best practices, and examples of trend analysis to stay ahead of the competition.
Innovation testing
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11 Best Practices for Writing Effective Concept Testing Survey Questions (With Examples)
Learn how to write concept testing survey questions that uncover real consumer insights. Explore 11 best practices, examples, and tips for creating effective concept testing surveys.
10 Reasons Why Package Design Testing Is Important
Package design testing helps brands avoid costly mistakes and build packaging that consumers love. Discover 10 reasons why testing your packaging is essential for sales, brand perception, and go-to-market success.
How to master AI prompts for better insights
Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.
Company news See more
Upsiide is now 100% Accessible & WCAG 2.2 AA Compliant
Upsiide is now compliant with the highest accessibility standards.
Leadership Transition at Dig Insights
3 of our 4 founders will be stepping back from their day-to-day roles. In response to these changes, we are promoting from within.
Foresight Leader Jo Lepore Joins Dig Insights To Drive International Expansion
We’re excited to announce the appointment of Joanna Lepore as Executive Vice President of Global Market Expansion & Foresight.